About the project

Details

Systems Design, Broadcast Design,
Art Direction
Client: Augusta National Golf Club

SMT
Year: 2019

For 15 years The Masters had an iconic look on CBS. After 15 years this look no longer had the look and feel of the most prestigious golf tournament in the world. We designed this new broadcast package to be modular and more functional than the previous. Giving the viewer more data than ever before in a clean easy to digest presentation. The inspiration for this look came from the iconic manually operated leaderboard. These types of manually operated scoreboard have been in use at Augusta since 1947.

The Masters