About the project

Details

Systems Design, Broadcast Design,
Art Direction, Animation
Client: Kosmos Tennis

Made at SMT
Year: 2021

The Davis Cup is the oldest World Cup style tennis tournament, 120 years running. I developed and inclusive experience that shines a bright light on the champions and their respective countries. The design needed to be stylish and global, pushing new creative designs currently not utilized in tennis.
Large champion photos accompanied with their country flag help reinforce the scale of the tournament and invoke a sense of pride for those cheering for their home team.

Davis Cup